B2B marketing on X: What you need to know
The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left a site -- and that inludes B2B buyers.
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Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Apple's investors are unhappy the company isn't spending more on AI, even as SEC filings show companies don't think they'll get ROI from it.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.
GenAI taking over digital video buyers’ creatives
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.
Amplitude acquires Kraftul to improve customer feedback analysis
The company hopes to give marketers better insight into the reasons behind customer behavior.
Diversity and inclusion in marketing
Brands’ retreat from Pride costs them credibility
Consumers across the political spectrum lose faith in brands that flip-flop on political issues.
Data clean rooms: What you need to know
Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.
What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
Marketing artificial intelligence (AI)
Cloudflare rolls out a way for sites to charge AI crawlers for access
The company will also block AI bots by default on new user accounts.
New IAB Framework aims to bring clarity to gaming ads
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
Study shows AI agents struggle with CRM and confidentiality
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
B2B marketing on TikTok: What you need to know
TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.
Salesforce unveils agentic Marketing Cloud Next
The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.
IAB releases draft digital advertising invoice API specifications
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Marketing artificial intelligence (AI)
Pegasystems unveils agentic coordination solution
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems.
Customer journey orchestration
Invoca buys human intel platform Symbl.ai
The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.
How tariffs are reshaping long-term strategies for brands and buyers
Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.
Salesforce finally bags Informatica to bolster AI push
$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
Marketing artificial intelligence (AI)
Marketers have lots of AI, but not enough direction
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
IAB releases draft of updated digital ad terms for public comment
This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed.
How to make your content stand out in the ocean of AI slop
AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
Twilio unveils new features for customer data platform
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.
Marketing artificial intelligence (AI)
How to choose the right marketing AI tools for real business impact
GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.
CMOs brace for cuts as marketing budgets stay flat
Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
Google’s Privacy Sandbox: What you need to know
Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome.
Diversity and inclusion in marketing
Marketers could have saved Target and Southwest from themselves
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 1
OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
Marketing artificial intelligence (AI)
Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
As Google brings back cookies, marketers stick with privacy-first strategies
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 24
OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise.
B2B marketers want results, not more technology
69% of marketers value delivered insights or "done-for-you" services over adding new tools to their tech stack.
Google is keeping cookies in Chrome
The tech giant reverses course on its long-planned depreciation of third-party cookies.
Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency
It is a moment when marketers should rethink the strategies hemmed in by Google's ad tech.
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: April 17
LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send them a copy of "1984" fast.
IAB report reveals digital ad growth and marketers ready for economic turmoil
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times.